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About Us

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PlayUp is a Premium Betting Entertainment and Technology Group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative and great online betting technologies in-house to power our brand and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

Today, we successfully operate and power a highly scalable and robust, cloud-based online betting platform that is innovative and unifies the world's favourite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Daily Fantasy Sports (DFS) and Esports. Additionally, we also host Australia's largest and indeed some of the globe's largest prize pools in DFS, a competitive format of peer-to-peer betting.

We hold betting licences in multiple jurisdictions and currently operate in Australia, USA and India. Australia is currently our biggest market, where we are the largest and most recognised DFS provider in the country and one of the fastest growing fixed-odds providers. In the USA, we have secured licensing and access to the nascent online sports betting market with imminent launch into Colorado and New Jersey.